MICHELLE LAURENTIA
Age: 25
Location: Amsterdam, The Netherlands
Favorite track: Ignorance by Ketting
What inspired you to start this agency and how did your love for the techno scene begin?
My journey into the world of social media began during my studies in International Communication and Media at Utrecht University in 2017. An internship at Brightvibes taught me the ropes of social media and sparked my entrepreneurial spirit. My passion for electronic music was always there, but it wasn’t until I experienced my first rave at Awakenings on New Year’s Eve that I truly fell for the techno scene. Juggling a freelance social media job and working at an IT recruitment agency I saw an opportunity to blend my love for techno with my professional skills. That’s when I decided to start this agency—connecting talented individuals with exciting projects in the hard techno world.
What makes your agency unique compared to other influencer marketing agencies?
While there are plenty of influencer agencies out there, none are dedicated solely to the hard techno scene—until now. We’re all about connecting genuine ravers with the music and brands they’re passionate about. Our focus is on providing an authentic and specialized platform for the hard techno community, making it easier for clients to find real enthusiasts who live and breathe the scene. That’s what truly sets us apart.
What’s your vision for the future of your agency and the community you're building?
Our vision is to lead the way in influencer marketing within the hard techno scene. We aim to empower content creators to thrive by providing them with opportunities to do what they love—creating amazing content. As we grow, we want to be the go-to agency that connects passionate ravers with exciting projects, helping them make their mark in the scene.